Five live products, built alongside a full-time job, mostly in the evenings. Two of them exist because golf software is generally worse than it needs to be.
Everything here is real and running. Click through and break it if you like, it is the fastest feedback I get.
Live scoring and leaderboards for golf that is competitive without being professional.
Everyone scores from their own phone and the leaderboard moves while the round is still going. Built for society days, golf trips and the sort of fourball that takes itself slightly too seriously. Nineteen formats, guests join with a link, no app store detour.
Everything a golf society organiser currently keeps in a spreadsheet and three WhatsApp groups.
Members, fixtures, entries, entry fees, start sheets, results and the season table. Plus a society website that organisers do not have to build, and payments that do not have to be chased individually. One place for the organiser, one link for everyone else.
For technical founders who built the thing and then discovered that was the easy part.
You paste in your site. It works out what you are selling and who might plausibly want it, then hands you the single marketing action worth doing next. Built because I kept shipping products and then standing there wondering who was supposed to turn up.
A message in a bottle. No tracking, no notifications, and no guarantee anyone ever finds it.
You go to the water, write something, seal it and throw it in. There is no read receipt, no analytics and no way to check on it later. Somebody finds it or nobody does. Built partly as an argument with everything else on this page, all of which I measure to death.
A small experiment in whether golfers will back other golfers.
Support pages for golfers who are chasing something: a card, a tour, a comeback, a first competitive season. Deliberately small, deliberately cheap to run, and honestly still an open question rather than a business.
Twenty years of other people’s products.
I have been making digital things for a living for more than two decades, across agencies, in-house product teams and my own freelance work. Ecommerce platforms, creator tools, internal systems nobody outside the company will ever see, and a few interactive installations big enough that you could walk around inside them.
The thread through all of it is the same: take a complicated idea and turn it into something that works. Lately most of my attention goes on building my own products and on the more interesting half of the AI question, which is not what the models can do but what actually changes about how a product team researches, designs, ships and measures once they are in the room.
Spread Group · Netresearch · Engage Works · EY · P&G · Mercedes-Benz · Universal Music · Meta · Capgemini · British Land · Akamai · Twitter · Acer · London 2012 Olympics